Video
A 2-3 minute 'documentary' video can work wonders, particularly with social media. It is best done with you or your agent fronting and providing the voice-over, however we can provide voice-over if required.
Do......
- Keep the video to between 1:30 and 2:00
- Start with an interview/introduction outside the property
- Ideally have yourself in shot in a few different rooms (living area, kitchen, master bed, outdoor area), your video expert will ensure each narration segment is interspersed with videos of other areas or close-up shots of special features to break it
- Send Property Insider your proposed script for checking prior to shooting
- Keep your viewers wanting more at the end of the video
- Point out the features that are not readily apparent in the photos (e.g. butler’s pantry, recently renovated with a new extension)
- Use phrases that target your market so that they can imagine them living there (e.g. if there are separate living areas, you can mention the adult area and kids retreat)
- Mention the location
- Have a few video shots of unique close-ups such as tiles, light fittings etc
Don't......
- Make the narration sound too scripted
- Discuss every feature of the house (e.g. bedroom 1 is spacious, bedroom 2 has room for the kids etc) – this is nothing “special” and you can just keep it to “This four-bedroom house…”
- Try to cover everything – otherwise you will leave nothing to the imagination. Less is more.
- Show what you can see in the photos anyway
- Just have a voiceover without any introduction
- Exceed 2:20 of video - otherwise you will loose your viewer's attention span - you need to keep them interested and wanting more!
Script
We require the proposed script to be sent to us prior to filming.
We are happy to conduct a site visit prior to filming to discuss the script and the filming process (slight extra cost involved).
